LUXUS AUDIENCE:

C-Level Executives

Entrepreneurs

Business Owners

Fortune 500 Senior Management

Diplomats

Politicians

Celebrities

Professional Athletes

Their Families and Friends

DEMOGRAPHICS:

Median Age:	41
Male / Female:	60 / 40
Median Household Income:	$2.28 Million
Average Household Income:	$5.3 Million
Own 2+ Residences:	82%
Own 3+ Residences:	36%
Median Value of Residence:	$2.1 Million
Own Luxury Automobiles:	91%

SPENDING POWER:
(Avg. spent in past 12 months)

Fine Art:	$1,746,000
Home / Electronics:	$ 542,000
Yacht Rentals:	$ 404,000
Jewelry:	$ 248,000
Luxury Cars:	$ 226,000
Events at Hotels / Resorts:	$ 224,000
Hotels / Resorts for Leisure:	$ 157,000
Watches:	$ 147,000
Fashion / Accessories:	$ 117,000
Spas:	$ 107,000
Wine / Spirits:	$ 29,000

Source: Prince & Associates, 2006, 2007